I will IMPROVE YOUR SITE

Having just a website is cheap. A profitable one is costly and time consuming. Unless you are so inclined and with lots of time on your hands, you won’t have a website that makes a different to your business. That requires others with specialized talents. People like photographers, videographers, designers, writers, coders and developers.

The best websites I have been a part of were for companies that understood what they were going to accomplish and the talent and technology they needed to accomplish those goals. The worst ones were for leaders that think they don’t need help in accomplishing big dreams and that they can “figure it out.”

Your website should reflect your values and culture. It should have resources that are useful and be easy to navigate. Your site shouldn’t be about selling so much as it is about brand value and a unique market position that only you possess. Sales will come from the experience.

We don’t outsmart the Google algorithm. It is best that you satisfy technical requirements that will make your site easy to find for the people that matter most, your audience. And no, you won’t rank you tomorrow.