I will IMPROVE YOUR BRANDING

When someone brands livestock with a hot iron, they are saying this steer belongs to me. The mark is on the steer. Some businesses are trying to burn their brands into consumers in the same way. So gross. Great brands aren’t forced. They’re designed for audiences for the purpose of inclusion.

Nothing is more misunderstood by business people than branding. I know this because I have created dozens of so-called brands that were little more than creative doodles passed off as a movement. Branding is not making a logo or how things look. Branding is a distinction from others. It encompasses many traits of a business or individual. For many companies branding is its most valuable asset. It is also the least tangible.

Branding is inspiring people with something so great they CHOOSE to be a part of it. Today, people join brands. They don’t buy them. When a brand is working, it is understood by the audience what is being offered.

A well designed brand brings with it vitality while silently expressing things that help people identify the company, product or individual.