I will IMPROVE YOUR CONTENT

Ever since content became king everyone has been scrambling to be seen. Every feed endlessly scrolls and you are supposed to create something relevant enough to market and sustain a business there?

The struggle with most business content is that you have to play it safe. You won’t dance the latest trend, lip-sync and twerk like regular people although plenty of regular folks enjoy some big audiences. Business people don’t want piss anyone off, attract trolls or be criticized. When content isn’t honest, it’s bland and ultimately ignored. That’s one reason the kid playing video games has ten thousand people watching him nightly and most get fifteen views in five years.

The best content I have created to bolster businesses is also valuable to others. Things like event information, how to videos, product reviews, box openings and encouraging messages. Content is not a stodgy blog post with a contact form. Content should be of real value to real people.

Think fresh. Think like your audience and regularly provide them with something of value or at least entertaining.